Our Story

Welcome to The Woman Behind The Brand

Founded by visionary entrepreneur Alyssa Nguyen, The Woman Behind The Brand began as an online fashion destination and has since grown to include a physical retail presence in Singapore. Alyssa’s journey—shaped by a background in a family of entrepreneurs and a lifelong passion for fashion—sparked a mission to make timeless luxury more accessible for modern women everywhere.

At The Woman Behind The Brand, we believe that fashion should celebrate individuality, empower confidence, and express elegance. Our curated collection of luxury bags—featuring iconic names like Hermès, Chanel, and more—is selected with care to offer enduring style at competitive prices.

Each piece reflects our commitment to quality, authenticity, and refined taste. Whether shopping online or in-store, our customers enjoy a thoughtful selection of designer bags suited for every occasion and lifestyle.

We take pride in offering a personalized experience and sharing our love of fashion with a growing community of like-minded women. As we continue to evolve, our focus remains on expanding thoughtfully and delivering inspiring, accessible luxury—wherever our customers may be.

Thank you for being part of our story.
Explore our world of timeless elegance—crafted for women who know their worth.