Our Story

Welcome to "The Woman Behind The Brand", an online fashion store founded by visionary entrepreneur Alyssa Nguyen, based in the vibrant city of Singapore. At "The Woman Behind The Brand", we believe that the fashion industry should be a space of diversity, creativity, and empowerment. Our mission is to make luxury more accessible to every woman, embracing their innate beauty and providing them with the finest fashion choices.
Alyssa's journey into the world of fashion and entrepreneurship began at a young age, growing up in a family of entrepreneurs. Her passion for fashion and her unwavering commitment to empowering women through affordable luxury fueled her dreams. After completing her education, Alyssa decided to turn her vision into reality by establishing her own fashion venture, and thus, "The Woman Behind The Brand" was born.
The name of our company, "The Woman Behind The Brand", reflects the essence of our approach. We take pride in our careful curation of a stunning collection of luxury bags, each exuding elegance and style. With meticulous attention to detail, Alyssa handpicks only the finest pieces from iconic brands like Hermes and Chanel, ensuring that every bag we offer truly represents the epitome of luxury.
Our original intention is to make luxury more accessible for every woman. We firmly believe that every woman deserves to feel beautiful, confident, and empowered. As your personal stylist, we curate the trendiest designer bags for any occasion, allowing you to look and feel your best, always radiating the charm that captivates your loved ones.
At "The Woman Behind The Brand", we are passionate about fashion and love to share our exquisite collections with like-minded fashionistas. We source the majority of our products from the motherland of the most luxurious countries like Paris, Italy, the U.S, Japan, and more, ensuring that our offerings meet the highest standards of quality and authenticity.
With a focus on delivering affordable luxury, our pricing is competitive, offering a range of options to cater to different budgets. Our customers appreciate the ability to indulge in their desires for luxury without compromise.
Since our inception, "The Woman Behind The Brand" has rapidly gained popularity, not only in Singapore but also among international customers. We are grateful for the overwhelming response and take immense pride in providing a personalized shopping experience with fast and efficient service.
Looking ahead, our vision for "The Woman Behind The Brand" is to expand our reach further and continue providing access to luxury bags for women worldwide. Alyssa's dedication to maintaining the collection with timeless pieces and delivering exceptional quality and unmatched style will remain at the core of our growth.
We are thrilled to be part of your fashion journey, and we invite you to explore our collection of luxury bags that represent the very essence of elegance and sophistication. Join us as we empower women to embrace their uniqueness and celebrate the beauty of life through fashion.
Welcome to "The Woman Behind The Brand" – your destination for accessible luxury and timeless style.
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